İsmet Mert Subay
Senior Brand & Motion Designer
Berlin, Germany
Profile
Senior Brand & Motion Designer with 8+ years of experience creating concept-driven motion for global brands and fintech, from campaign launches to product demos. Led motion for UEFA EURO 2024, adidas Runners and Hisense, producing paid and organic social cutdowns in 9:16, 1:1 and 16:9 and building reusable templates and motion systems that keep output consistent at scale. Animates in After Effects, Rive, Jitter and Cinema 4D, and exports Lottie files for web and product.
Professional experience
Create product demos and web-page motion that make Riverty’s payment products easy to understand.
Implement the brand’s motion principles (timing, easing, transitions) consistently across product, web and campaign work.
Build scalable motion systems and reusable assets, including templates and guidelines, that keep campaigns consistent across channels.
Plan motion productions from storyboards and styleframes to final delivery, coordinating external freelancers and studios.
Create brand content and explore AI-assisted techniques to improve creative efficiency and production scalability.
Led motion design and art direction across sports and consumer-electronics campaigns, pitching concepts with storyboards and styleframes.
Developed 2D and 3D motion systems and visual narratives for four delivery environments: social, digital, retail and live events.
Produced 50+ campaign assets for adidas’ global channels while keeping formats consistent.
Created platform-specific cutdowns in 9:16, 1:1 and 16:9 for Instagram, TikTok and paid media, optimized for safe zones and fast test variations.
Projects: UEFA EURO 2024 · adidas Runners · Hisense national campaigns
Designed motion for SAP Build, turning complex SaaS features into accessible product stories.
Built scalable presentation and video templates for consistent global marketing.
Developed motion-led communication tools for internal and external product education, improving clarity for both audiences.
Contributed to design system components and reusable visual patterns for ongoing campaigns.
Maintained campaign-ready Figma component templates to speed up production.
Created brand identities, animations, and storytelling-driven visuals for documentaries and campaign work.
Helped build a new-media brand that reached millions organically, producing motion content optimized for social virality.
Built an After Effects template for daily pandemic myth-busting videos on Habertürk TV, exporting all formats in seconds and saving hours.
Created videos for public screens in İstanbul and Ankara, seen by millions.
Established animation systems and modular templates for recurring editorial formats, keeping series clear and consistent.
Delivered home page animations, exporting After Effects work as Lottie files ready for web implementation.
Edited weekly vertical videos for streaming and social platforms, handling sound design, color grading and captions where needed.
Delivered editorial, marketing, and social-first motion assets aligned with platform strategy.
Created the visual identity for Habertürk’s social media channels, increasing engagement across YouTube and Instagram.
Mentored interns joining the visual team.
Education
B.A. Graphic Design & Visual Communication · Jun 2021 – Sep 2022
Berlin International University of Applied Sciences
B.A. Visual Communication Design · Sep 2013 – Aug 2019
Bahçeşehir University · Full Merit Scholarship, top 0.1% nationwide (Rank: 1,477 of 1.5M)
Prep School · Sep 2012 – Sep 2013
Mentora College · Full Merit Scholarship
Skills
My stack
Motion & Video: After Effects, Premiere Pro, Red Giant. Interactive & Web: Rive, Jitter, Lottie, Figma, Framer. 3D: Cinema 4D, Redshift, Blender. Design: Illustrator, Photoshop, InDesign. AI Tools: Adobe Firefly, Figma Weave, Magnific, Claude.
Workflow
Notion, Frame.io
Languages
Turkish — Native · English — Business fluent · German — Basic (A2)
Awards & certificates
2026 · Interactive Animations in Rive: State Machines — Skillshare
2025 · Figma UI UX Design Advanced — Udemy
2015 · Short Movie Competition, Runner-up — Turkish Capital Markets Association