Bachelor's thesis in Graphic Design & Visual Communication: a visual communication design analysis of sports-related brands' NFT projects, built on three case studies (collectibles, wearables, playables) and a survey of 24 people. The design outcome is BRANFT, an event-ticketing platform where tickets are minted as NFTs that fans can buy, trade and collect. Each ticket comes with a memorabilia token for challenges and rewards, and royalty fees help keep tickets off the black market